Our KPIs track and measure our performance, delivery against our strategic pillars and long-term success.

How we determined our KPIs 

Organised around our strategy, the measures included are those considered most relevant in tracking our performance and commitment to our key stakeholders. The Board and Executive Team review and endorse our KPIs annually to ensure continued alignment to our strategy and regularly monitor them as part of internal reporting. We also link our KPIs to our Executive Directors’ remuneration.



Organic revenue growth %1

This measures the strength of our existing portfolio, operations and resources.


The ability to meet our expectation to deliver medium-term annual organic revenue growth of 4-6%, that provides capacity for continued investment for growth, is a focus for all our stakeholders.

Net debt/Adjusted EBITDA1

Reducing our leverage strengthens our balance sheet and maintains our investment grade credit rating.


Since demerger, Haleon has repaid £1.5bn of its term loan through a combination of strong cash flow, disciplined capital allocation and commercial paper issuance. This impacts all our stakeholders.

Adjusted operating profit1

Our adjusted operating profit is an important indicator of the strength of our business model.


Used by leadership to assess performance, understand the underlying trends in profitability, and is of interest to our investors.

Free cash flow1

Free cash flow provides the business with capacity to invest in the business, pay down debt and shareholder returns.


This is a key component in measuring the viability of our business, and our capacity to invest for the long-term. It is of interest to all our stakeholders, particularly investors.

Business gained or maintained share

This is based on the Group’s analysis of third-party market data of revenue, including IQVIA, IRI and Nielsen data.


The attractiveness of Haleon products is key for all our stakeholders, particularly consumers, customers, suppliers and investors, giving them confidence in our ability to increase household penetration and find emerging opportunities.

Responsible business


Carbon reduction5

This represents the reduction in our net Scope 1 and 2 carbon emissions against our 2020 baseline.

Reducing carbon emissions is a focus area for all our stakeholder groups, including consumers, investors, governments and industry regulators. Decarbonising our operations is a key priority for Haleon.


Recycle-ready packaging6

This represents the proportion of Haleon’s packaging that is recycle-ready.

We recognise that recycle-ready packaging is an important priority for all stakeholder groups, with increasing focus from consumers, customers and investors, as well as employees. We are committed to playing our part to accelerate the transition to a circular economy.


Gender diversity

Percentage of women in employee or fixed-term contract leadership roles

We want our employees to reflect the diversity of the communities and society around us, and believe diversity is a source of competitive advantage and an important consideration for employees and investors.


Employee engagement

Percentage of employees who feel that Haleon is fulfilling its core index measures in the 2022 Employee Engagement Survey.

We want our employees to be proud to work at Haleon, feel inspired, challenged, supported, and have a sense of personal accomplishment. These form our core index measures.

1 Organic revenue growth, Adjusted operating profit, free cash flow and net debt are non-IFRS measures. Definitions and calculations of non-IFRS measures can be found from page 46 of the Annual Report.

2 Haleon portfolio revenue growth in 2020 and 2021 was 4.9% and 3.9% respectively which illustrates the performance of the brands that make up the portfolio at the time of the demerger.

3 In February 2022, Haleon expected to reach leverage of <3x net debt/Adjusted EBITDA by the end of 2024 (as presented at its Capital Markets Day).

4 Based on rates as of 10 February 2023.

5 Reporting period runs from 1 December 2021 to 30 November 2022. Carbon offsets account for 15% of our market based Scope 1 and 2 carbon emissions.

6 Reporting period runs from 1 July 2021 to 30 June 2022.

7 Leadership roles is defined in our glossary.