Asia Pacific has the world’s largest population, and some of the fastest growing economies. Consumer habits are shifting, accelerated by the recent pandemic, meaning more people than ever are buying everyday healthcare products online. At Haleon, our approach of data driven insights helps make sure we’re getting the right products to the right people at the right time.”
— Keith Choy
Keith was appointed Head of Asia Pacific in 2019, while the business was still part of GSK.
Before joining GSK, Keith was the President for International markets of Pfizer Consumer Healthcare (PCH). He previously served as the Regional President of APAC PCH and before that as China GM, where he oversaw significant sales growth in the China OTC category. Across his 28 years of commercial experience in the consumer-packaged goods and healthcare industries, Keith has also held various roles of sales, brand marketing, and general management in Wyeth, Gillette and Joyco (acquired by Wrigley Company).
He was awarded the Internationalist of the Year for 2017.
Favourite brand: Sensodyne