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Widespread disparities in health outcomes exist, which adversely impact communities and economies. 

We see health inclusivity as increasing opportunities for as many people as possible to enjoy better everyday health. This includes the socially and economically marginalised and those discriminated against because of disability, age, race, ethnicity, gender and sexuality.

We have set ourselves the goal of empowering millions of people a year to be more included in opportunities for better everyday health, empowering 50 million people a year by 2025.

Many barriers to health inclusivity exist, and we have identified the three that we are best placed to help address:


Health literacy

Helping to build the knowledge, skills and competencies that will inform and empower healthy living and healthy behaviours.

Healthcare accessibility

Helping to improve availability and access to healthcare that better meets the needs of underserved people.

Bias and prejudice

Helping to promote the adoption of more inclusive policies and practices to overcome bias and prejudice in health systems.


We’re aiming to achieve our health inclusivity goal by tackling the barriers we have identified through investing in research and action, empowering self-care, driving change through our purposeful brands and building healthy communities.