We want to help improve health knowledge and understanding, empowering people to take better self-care.

To deliver a truly inclusive approach to health, we need to go beyond the traditional provision of health services and equip people with the tools and information to fully participate in their own health.

Self-care empowers people to look after their own and their family’s health, bridging traditional healthcare settings and the environments, experiences, and actions which impact people’s everyday health. Self-care helps enable health promotion, prevention, and wellbeing.

Think about the twice daily habit of brushing your teeth, for example. Scientific evidence supporting links between oral health and systemic health has been building over the last few years. Poor oral health is one of the many risk factors which may contribute collectively to the onset of systemic health problems.

But it’s not always this straightforward. It often takes the right information and guidance to practise self-care. To make it possible for more people to practise better self-care, we are committed to helping build an improved understanding in the area through the funding of academic scientific research or working with our expert healthcare partners to run education programmes that raise awareness of health conditions and support people with their everyday health. 

Case Study: Osteoporosis education in China

In China, we are raising awareness of osteoporosis among at-risk older women. We want to provide them with a better understanding of how they can keep their bones healthy into older age.

That’s why we’re supporting health professionals to provide their patients with the trusted advice, skills and understanding needed to take care of their bone health.

The brand engages health professionals and older adults at most risk of osteoporosis through online Calcium Forums, educational video content and in-person outreach and bone density tests.