We want to help improve health knowledge and understanding, empowering people to take better self-care.

To deliver a truly inclusive approach to health, we need to go beyond the traditional provision of health products and equip people with the tools and information to fully participate in their own health.

Self-care empowers people to look after their own and their loved ones’ health, bridging traditional healthcare settings and the environments, experiences, and actions which impact people’s everyday health. Self-care supports health promotion, prevention, and wellbeing.

Think about the twice daily habit of brushing your teeth, for example. Scientific evidence supporting links between oral health and systemic health has been building over the last few years. Poor oral health is one of the many risk factors which may contribute collectively to the onset of systemic health problems.

It often takes the right information and guidance to practise self-care. To make it possible for more people to practise better self-care, we are working with our expert healthcare partners to better understand, advise and support communities by sharing data and lived experience insights and by providing education. 

Osteoporosis education in China

In China, our calcium supplement brand, Caltrate, is working with health professionals and the Osteoporosis Society to drive awareness of the risks of osteoporosis and how to actively prevent and manage this chronic condition. The brand engages health professionals and older adults at most risk of osteoporosis through online Calcium Forums, educational video content and in-person outreach and bone density tests. In 2022, these initiatives empowered over 2.6 million people with advice and tools to help them take better care of their bone health.